Post by account_disabled on Mar 5, 2024 4:33:20 GMT -5
Heatmap via Eye tracking of the sticky.ad website Heatmap via Eye tracking of the sticky.ad website In the photo above an example of EyeTracking with the main contact points . The paths of attention Z-Pattern: it is the tendency of Westerners to read from left to right . An absolutely different thing happens in other geographical areas (taken from the website webdesign.tutsplus.com ). Neuromarketing:
z-pattern We Westerners tend to read from Japan WhatsApp Number Data left to right Attention based on direction: with arrows or glances (remember the example seen previously of the 2 landings compared by James Breeze) you bring the reader's attention where you want it. Neuromarketing: Direction-based attention Direction-based attention Attention based on shapes: the user's attention is drawn to a CTA by using shapes that clash with the overall image and therefore stand out from the rest. Neuromarketing techniques: Attention based on shapes Shape-based attention 2) Attraction:
Once we have attention, we need to take care of attracting the user. Also in this case , techniques related to persuasion help us (which are valid on the web as in other areas of marketing): We are attracted to those we like, those who look like us, those who are part of our group, those who represent us; We tend to behave consistently; We are more sensitive to things that touch us closely.
z-pattern We Westerners tend to read from Japan WhatsApp Number Data left to right Attention based on direction: with arrows or glances (remember the example seen previously of the 2 landings compared by James Breeze) you bring the reader's attention where you want it. Neuromarketing: Direction-based attention Direction-based attention Attention based on shapes: the user's attention is drawn to a CTA by using shapes that clash with the overall image and therefore stand out from the rest. Neuromarketing techniques: Attention based on shapes Shape-based attention 2) Attraction:
Once we have attention, we need to take care of attracting the user. Also in this case , techniques related to persuasion help us (which are valid on the web as in other areas of marketing): We are attracted to those we like, those who look like us, those who are part of our group, those who represent us; We tend to behave consistently; We are more sensitive to things that touch us closely.