Post by account_disabled on Mar 4, 2024 3:20:59 GMT -5
Now that F8 is over and it has been announced that Facebook will also actively use the Stories feature, the reason for the idea to introduce ThruPlay, which first appeared in 2018, is finally clear. The ThruPlay option means you pay for video advertisements that are displayed for at least 15 seconds when you customize the ad based on Reach and Frequency parameters. The additional benefit of the ThruPlay algorithm is protection from being priced out of unnecessary clicks (including those made by competitors). ThruPlay has been in use by default for video advertising and billing optimization since May 2, 2019. Facebook will stop advertising campaigns, which are activated based on previously used parameters based on 10-second videos.
ThruPlay metrics The metrics are Germany Phone Number currently (May 2019) under active development. Things we already know about them: Price of ThruPlay views The price will be calculated by dividing the amount paid by the number of ThruPlay videos. Number of ThruPlay videos When calculating the number of videos, the metric takes into account the following parameters: Videos lasting less than 15 seconds — are taken into consideration if viewed until the end; Videos longer than 15 seconds — are taken into consideration if viewed for no less than 15 unique seconds. If 97% of the video is viewed, the entire video is considered viewed to the end. The remaining 3% usually consists of securities and blackouts.
The above-mentioned information is very important for content creators because they should edit videos keeping this aspect in mind. Otherwise, the main message of the video will not reach the target audience and the money will be paid in vain. ThruPlay billing and optimization settings are configured directly through Ads Manager when setting up an ad campaign. Free features to create micro landing pages — create a page that will sell, Create a 3 minute landing page and start selling. Currently the ThruPlay product is not tested well, but we hope that ThruPla.
ThruPlay metrics The metrics are Germany Phone Number currently (May 2019) under active development. Things we already know about them: Price of ThruPlay views The price will be calculated by dividing the amount paid by the number of ThruPlay videos. Number of ThruPlay videos When calculating the number of videos, the metric takes into account the following parameters: Videos lasting less than 15 seconds — are taken into consideration if viewed until the end; Videos longer than 15 seconds — are taken into consideration if viewed for no less than 15 unique seconds. If 97% of the video is viewed, the entire video is considered viewed to the end. The remaining 3% usually consists of securities and blackouts.
The above-mentioned information is very important for content creators because they should edit videos keeping this aspect in mind. Otherwise, the main message of the video will not reach the target audience and the money will be paid in vain. ThruPlay billing and optimization settings are configured directly through Ads Manager when setting up an ad campaign. Free features to create micro landing pages — create a page that will sell, Create a 3 minute landing page and start selling. Currently the ThruPlay product is not tested well, but we hope that ThruPla.