Post by rahim on Jan 31, 2024 4:17:30 GMT -5
A list (shopping list, favorites etc). category-page-view Special pages such as sale or promotion pages viewed. checkout-start User starting a checkout process. detail-page-view Products detail page viewed. home-page-view Homepage viewed. page-visit Generic page visits not included in the event types above. purchase-complete User finishing a purchase. refund Purchased items being refunded or returned. remove-from-cart Products being removed from cart. remove-from-list Items being removed from a list.
search Product search. shopping-cart-page-view DB to Data User viewing a shopping cart. impression List of items displayed. All of these events can be sent to the engine in real time or in historical form via an interface. Measurements via Google's tag managerThe obvious solution is to implement user events via Google's Tag Manager. There is a standard tag for this and if the e-commerce data layer is properly set up (which is also used for e-commerce tracking by Google Analytics, for example), there is hardly any effort involved. Measurements via Tealium iQ.
However, since the customers for whom we have previously used Google's Recommendations AI all use Tealium's tag manager, we had to use a tag container that Tealium provided us with. This has no restrictions compared to Google's Tag Manager. All data that the GTM can send can also be sent via Tealium. Important to know: If you want to use the Tealium tag, you have to contact support there (there is currently no standard tag). Measurements via additional tag managers or without tag managersOf course.
search Product search. shopping-cart-page-view DB to Data User viewing a shopping cart. impression List of items displayed. All of these events can be sent to the engine in real time or in historical form via an interface. Measurements via Google's tag managerThe obvious solution is to implement user events via Google's Tag Manager. There is a standard tag for this and if the e-commerce data layer is properly set up (which is also used for e-commerce tracking by Google Analytics, for example), there is hardly any effort involved. Measurements via Tealium iQ.
However, since the customers for whom we have previously used Google's Recommendations AI all use Tealium's tag manager, we had to use a tag container that Tealium provided us with. This has no restrictions compared to Google's Tag Manager. All data that the GTM can send can also be sent via Tealium. Important to know: If you want to use the Tealium tag, you have to contact support there (there is currently no standard tag). Measurements via additional tag managers or without tag managersOf course.