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Post by account_disabled on Jan 25, 2024 0:06:58 GMT -5
Integrity and availability of information stored and processed by computer systems. The critical components of cybersecurity are: preventing unauthorized access, identifying potential threats and vulnerabilities in the system, and taking necessary mitigation measures. Taking cybersecurity measures is important for digital marketing because: You operate with clients' personal data .
Email addresses, names, phone numbers, purchase history, and Buy Bulk SMS Service payment information are incredibly attractive to scammers. Gaps in website security will lead to data leaks, poor brand reputation, and legal issues. If a company falls victim to a cyber attack, customers will question its security and competence . Thus, the collective opinion of a brand's reputation may change for the worse if it turns out that the system lacks proper security controls.
The security of any platforms you use in your daily work is important . CMS systems, analytics tools, email services, and especially CRM systems contain a lot of personal data about customers. Cyberattacks lead to decreased traffic and worsening SEO rankings . Site malfunctions due to attacks on the server or malicious software have a significant impact on traffic. Users unaware of malicious activity may unknowingly enter their data into temporarily unsecured systems.
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